Levis to premiere european ad campaign online media. Levis has launched its live in levis project, a digital campaign which encourages fans to share their levis moments on social media. Reflecting iconic, everyday moments in new york life, jourdan dunn, iris. The campaign will include ads for some of the more contemporary levis products, ms. At the forefront of the campaign is a digital approach aiming to engage the global levis community. Recently levis has given us some of the edgiest and hippest ad campaigns on record.
Levis worked with ggp to run an ad campaign promoting a new levis work jean available for purchase at macys. Kate spade has released one of the more delightful ad campaigns of the spring 2016 season. Global artist, multigrammy award winning singersongwriter, producer and activist, alicia keys will lend her oneofakind voice and style to the brand for the debut of the new womens collection. Must enter a valid email address or have a registered levi.
Leading in to the 2020 election, vice and yara shahidi are exploring the issues that matter most. Jan 26, 2003 a sexy, brooding couple stare down a herd of charging cgi buffalos in this spot from scandinavian director jorn haagen to promote the new type 1 jeans line, which was designed to appeal to men. Levis continues its live in levis campaign with we are 501. The latest of levis alluring ads for their 501 buttonfront jeans cheekily asks the question, who do you want to unbutton. That tv commercial, which features a supposed recording of walt whitman. Apr 9, 2012 levi s go forth ready to work campaign print ad. At 165 years old, levis is a lifestyle brand for the masses. The levis brand has launched its new global brand campaign titled live in levis. How levis assessed a tumultuous political landscape. Levis airs new campaign for engineered jeans media the. Levis changed its perception among chinese millennials by giving them complete. Developed in partnership with ad agency akqa, levis live in levis platform returns with the we are 501 a campaign project.
Levis is launching the first global marketing campaign in its 8year history. Levis rival lee was gaining favor in lowertier cities in china. Detroits 60s motown musical revolution and the west coasts sunny 60s style. Levis go forth ad campaign copy when all is said and done, have you done or said enough. Model, photographer, stylist, makeup or hair stylist, casting director, agent, magazine, pr or ad agency, production company, brand or just a fan. The ad s location space was the exterior glass window boxes affixed to the exterior. Nicola clark talks to the fashion brands chief marketing officer, becca van dyck, about how the brand is using facebook as the launch platform for the activity, while showing respect for differences between local markets. That insight gave rise to live in levis a multichannel campaign that has unlocked personal stories from shoppers in stores to celebrities like alicia keys and snoop dogg. They began to paint the sides of buildings with the company name and. This collection is full of purpose, style, and function. Levis go forth ad campaign embraces the pioneering spirit. Created in 1873, levi s jeans are the original, authentic jeans. Levis airs new campaign for engineered jeans media. With words like freedom, law, love, strong and enduring the ad certainly invokes all the best sentiments about america and is read by one of the us most famous poets.
The paneuropean campaign kicks off in the uk with an ad that features. Mma case study hub the levis campaign that levis didnt. Shot by photographer and filmmaker tyrone lebon, the springsummer 2016. Thats why levis jeans started their campaign we are 501. Levis living life unbuttoned global tv campaign, in which attractive young people take off their jeans, is to get an online debut. A collection of the best levis creative work, such as advertising, marketing campaigns and videos.
This season weve added more strength and stretch than ever before. Levis tv cannes gold lion campaign by senthil kumar. Levis engineered jeans return to the small screen this week with two raunchy commercials created by bartle bogle hegarty. We include a range of fabric innovations with seamlessly integrated performance benefits, sustainable fiber technology, and premium cotton. Levis partners with vice on the the 2020 project docuseries from immigration to equality, young people are using their voices to drive action.
The official levis us website has the best selection of levis jeans, jackets, and clothing for men, women, and kids. Jun 30, 2014 the campaign will include ads for some of the more contemporary levis products, ms. Levis to premiere european ad campaign online media the. When im teaching, i show a 1958 edsel ad to explain a boring ad. For levis to hold onto its status as chinas leading denim brand, it needed to connect with millennials in a more meaningful way so they could understand the core message of originality in the levis brand promise. Memorable moments from the worlds most famous jeans, from the controversial crotch rivet to michel gondrys awardwinning and banned ad. When you leave this world, did you make it any better than it was when you arrived. Levis water levis brand are launching go water levis go forth, a new voice and campaign for the levis brand and levis 501 jeans.
Dec 15, 2016 the levis campaign that levis didnt create. Live in levis campaign reunites levi strauss with its old. Levi s r has a rich history, steeped in american ingenuity and bravery. Levi s is going all in to get voters out casting their ballots on election day. The women breaking the mold ad is named one of the most important commercials of the past 50 years by advertising age. The day after the 2016 election, levis global brands cmo jennifer sey knew the iconic american brands marketing needed to reflect the current mood of a divided country. The campaign takes the raw, tough, and eternally optimistic spirit that made the levisr brand great and brings it to life as a clarion call for this generation, said doug sweeny, vice president of levisr brand marketing. Im working as a freelance marketing specialist for brands and retail. I see the product, but the copy asks me to do some. Watch the video above to see why the crotch rivets were removed think cowboys and campfires, how 501s got their name, and a glimpse of brad pitts glorious appearance in a 1991 ad. Levis added alicia keys to its current campaign, live in levis, earlier this summer. The campaign takes the raw, tough, and eternally optimistic spirit that made the levi s r brand great and brings it to life as a clarion call for this generation, said doug sweeny, vice president of levi s r brand marketing. Mma case study hub the levis campaign that levis didn.
Levis has always been focused on cultivating its original and cool image, but chinese millennials believed the brand was unrelated to them. Jul 08, 2015 levis also announced its fall 2015 global brand campaign, built around live in levis. Released a decade ago in the immediate aftermath of the financial crisis, levis go forth campaign sets visceral imagery to walt whitman reading from his poem america. Aug 31, 2000 levi s engineered jeans return to the small screen this week with two raunchy commercials created by bartle bogle hegarty. In 2016, levis, a clothing company in partnership with media agency, omd, launched a qr code campaign in china.
Bartle bogle hegartys launderette ad for levis truly demonstrates the power of advertising to breathe new life into staid brands. Levis runs ad campaign at water tower place youtube. New music, more sizzle, and a lot more sociability. Its rare that an ad campaign targeted toward our generation quotes a 19thcentury poet, but thats what levis did. Sep 15, 2008 levi s living life unbuttoned global tv campaign, in which attractive young people take off their jeans, is to get an online debut. Films were created to demonstrate levis awareness and relevance in the world through america and pioneers. Levis creates new global brand campaign marketing interactive. Jul 01, 2019 released a decade ago in the immediate aftermath of the financial crisis, levis go forth campaign sets visceral imagery to walt whitman reading from his poem america. They are the most widely recognized and often imitated clothing products in the history of a. At the heart of the new campaign is the celebration of reallife live in levis moments from first dates and firstborns to rodeos and road trips. How levis remains true blue after 165 years ad age.
On june 30th, levis announced its new global brand campaign, live in levis, inspired by the millions of stories consumers tell about the things they do in their levis. Digital advertisement created by akqa, united states for levis, within the category. Have you just gone along for he ride, or have you steered destinys hot rod. June 3, 2019 the levis brand is leaning in on its long history of celebrating the power of authentic selfexpression and championing ideals of equality, inclusiveness and progress through its seventh ad installment of its live in levis campaign. Dec 11, 20 levis vintage clothing fall winter 20 ad campaign faithfully inspired by all things 60s, levis vintage clothing has launched their new fall winter 20 collections campaign, which pays tribute to two iconic eras of american style. Live in levis campaign reunites levi strauss with its. Its a photo of a car and the copy tells me its a car. The live in levis project is a digital platform, launched in fall 2014, that serves to engage and activate the vast global community of levis fans around their shared experiences. Please practice handwashing and social distancing, and check out our resources for adapting to these times.
Shes the latest spokesperson for the campaign, initially launched in 2014, promoting the fall womens. In this installment of marketsmiths badvertising, we look at the levis campaign to sell jeans with the tagline hotness comes in all shapes and sizes. The ads location space was the exterior glass window boxes affixed to the exterior. Entire order must be shipped to a single address and customer is responsible for shipping costs of nonwarehouse. They got back to what the brand stood for, says simon white, chief. Levis life is calling spring summer 2010 ad campaign levis brand, brand. The simple but powerful and emotive poem, america, is played. Levis, meanwhile, enjoyed an 800% boost in sales within a year of the 501s relaunch. Levis changed its perception among chinese millennials by giving them complete control over its we are original campaign. The advertising campaign for the fivepocket levi strauss denim jean has been a barnstorming. Boy was done by bbh singapore advertising agency for product. Levisr has a rich history, steeped in american ingenuity and bravery. The hopeful future is portrayed through the campaigns spokesperson, walt whitman.
Levis continues its live in levis campaign with we. Apr 9, 2012 levis go forth ready to work campaign print ad. Doing so meant literally giving over the power of its we are original campaign to fashion. The history of levis advertising in three minutes youtube. Inclusive as the campaign is, its also engaging and inspirational and sey believes the platform will lend itself to decades worth of ideas and stories for the. On the other end of the spectrum is a campaign like the levys rye bread campaign from 1964. Feb 16, 2011 levi s worked with ggp to run an ad campaign promoting a new levi s work jean available for purchase at macy s. The campaign is inspired by the passion walt whitman felt for the potential of america and promise of the future. Titled we are original, the campaign encouraged people to create their own ads. Mar 17, 2015 zefr spoke with jennifer sey to learn more about how the live in levi s campaign was developed, where it is headed, and the value of usergenerated content.
The reimagining advertising campaign, created in partnership with gumgum, is asking a panel of ten. Developed in partnership with ad agency akqa, levi s live in levi s platform returns with the we are 501 a campaign project. Through this commercial, levis got the rare opportunity to show americas past and future, and the hardworking people of the country. Levis roadwear handwritten typography as well as the campaign lockup levis roadwear by kristal melson the print ad titled levis. Levis has released a new commercial, introducing the levis 505c, a modernized and remastered take on the ageless 505 fit. Aug, 2015 levis added alicia keys to its current campaign, live in levis, earlier this summer. Levis circles, when unity and individuality come alive. The idea was to create brand interest among the youth. The levis brand launches its third live in levis project as part of its multifaceted global brand campaign live in levis. Levis go forth ad campaign embraces the pioneering. Levis advertising, marketing campaigns and videos a collection of the best levis creative work, such as advertising, marketing campaigns and videos. Mar 17, 2015 zefr spoke with jennifer sey to learn more about how the live in levis campaign was developed, where it is headed, and the value of usergenerated content. Apr 17, 2009 recently levis has given us some of the edgiest and hippest ad campaigns on record. Levis vintage clothing fall winter 20 ad campaign faithfully inspired by all things 60s, levis vintage clothing has launched their new fall winter 20 collections campaign, which pays tribute to two iconic eras of american style.455 164 319 480 1462 108 567 585 278 970 728 677 1012 599 83 566 6 414 908 352 633 539 1021 866 317 1475 52 144 917 826 252 1121 854